Assam Tea Sets Records: In a remarkable feat, Assam tea has proven its prominence in the global market by achieving a staggering sales value of nearly Rs 2,300 crore during the fiscal year 2023-2024 at the Guwahati Tea Auction Centre (GTAC). Official data from GTAC reveals that approximately 115 million kg of tea were sold, marking an average price of Rs 198.51 per kg.
Dinesh Bihani, Secretary of the Guwahati Tea Auction Buyer’s Association (GTABA), provided insights into this exceptional performance. Bihani highlighted that a special variety of tea, known as Golden Needle tea, set a new record by fetching an impressive Rs 61,000 per kg this year.
As the tea production season for the year draws to a close, Bihani commented on the industry’s overall performance, stating, “We have now reached the month of December, and the tea production season has almost ended this year. From April 1 to the first week of December, approximately 115 million kg of tea were sold at an average price of Rs 198.51 per kg. Last year, during the same period, we sold 114.50 million kg of tea at an average price of Rs 201.14 per kg.”
Despite a slight increase in the quantity of tea sold this year, Bihani acknowledged a marginal decline in the average price when compared to the previous year. However, he remained optimistic about the industry’s future, expressing hope for increased tea production in the coming days.
The tea industry in Assam has been a vital contributor to the region’s economy, providing employment opportunities and boosting the agricultural sector. The record-breaking sales at GTAC signify the global demand and appreciation for Assam tea, known for its rich flavor and distinctive characteristics.
Assam Tea Sets Records with Rs 2,300 Crore Sales
Assam, often referred to as the “Tea Capital of the World,” is renowned for its unique tea varieties, and the success at the Guwahati Tea Auction Centre further solidifies its position in the global tea market. The achievement of Rs 2,300 crore in sales not only reflects the industry’s resilience but also showcases the adaptability and innovation within the tea sector.
The outstanding performance of Golden Needle tea, commanding an unprecedented Rs 61,000 per kg, underscores the premium quality and exclusivity of Assam tea. This specialty tea has become a symbol of excellence, attracting attention from connoisseurs and enthusiasts alike.
Looking ahead, the tea industry in Assam anticipates continued growth and aims to capitalize on the global demand for its distinctive products. With a commitment to quality and a rich heritage in tea cultivation, Assam remains a key player in the international tea market, setting new benchmarks and delighting tea enthusiasts with every sip.
